Social Media Marketing DIY

If you are doing your own social media marketing, here are a few stats and some information to keep in mind:

facebook

*Facebook is still the most used platform of people who use social media. Coming in at 70% of the users Facebook takes the lead followed by Instagram at 58% of social media users, and finally twitter is 38%.

insta logo

*Let’s talk about Instagram for a moment. Who benefits from instagram marketing? The niches include:

Photographers, Health and Fitness, Lifestyle, Event Planning, Fashion, Family, Luxury, Food.

The primary users of Instagram are women, mostly under 29 years of age, and mostly students.

header

*How often should you post?

3 times a day, and also engaging a few minutes to an hour each day. (replying to comments, DMs and liking/commenting on other peoples accounts.

Hashtags, what are they?

#hashtags are a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic

It is recommended to use 30 for each post. *tip – keep your set of hashtags in your notes on your phone, and copy and paste them into your post!

Using a hashtag that is less used or popular, gives you a greater chance of being seen for a longer period of time. When you post an image with the hashtag #love for example. There are over 1 billion posts with the hashtag #love…

love hashtag

this means that within seconds, your post will disappear down the page from the search. I took these screenshots about 15 seconds apart…. all the photos from 15 seconds prior were gone down the page lost in the flood of other #love hashtags. Chances of being seen, are much much lower. So for better exposure, use another tag that has less posts.

OK! I’ve given away enough secrets for today!

Remember, if you find this overwhelming or would prefer to have someone else take care of this for you…. hire a professional social media director! 

 

 

information credit *Dan Dynneson founder of @WriteArmor

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s