If you are doing your own social media marketing, here are a few stats and some information to keep in mind:
*Facebook is still the most used platform of people who use social media. Coming in at 70% of the users Facebook takes the lead followed by Instagram at 58% of social media users, and finally twitter is 38%.
*Let’s talk about Instagram for a moment. Who benefits from instagram marketing? The niches include:
Photographers, Health and Fitness, Lifestyle, Event Planning, Fashion, Family, Luxury, Food.
The primary users of Instagram are women, mostly under 29 years of age, and mostly students.
*How often should you post?
3 times a day, and also engaging a few minutes to an hour each day. (replying to comments, DMs and liking/commenting on other peoples accounts.
Hashtags, what are they?
#hashtags are a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic
It is recommended to use 30 for each post. *tip – keep your set of hashtags in your notes on your phone, and copy and paste them into your post!
Using a hashtag that is less used or popular, gives you a greater chance of being seen for a longer period of time. When you post an image with the hashtag #love for example. There are over 1 billion posts with the hashtag #love…
this means that within seconds, your post will disappear down the page from the search. I took these screenshots about 15 seconds apart…. all the photos from 15 seconds prior were gone down the page lost in the flood of other #love hashtags. Chances of being seen, are much much lower. So for better exposure, use another tag that has less posts.
OK! I’ve given away enough secrets for today!
Remember, if you find this overwhelming or would prefer to have someone else take care of this for you…. hire a professional social media director!
information credit *Dan Dynneson founder of @WriteArmor