Here’s a guide,
Do you want to increase customer loyalty? Stay top-of- mind for when potential customers need you? Or is your primary goal to increase your top-line revenue?
Silvia is a certified Social Media Director, and her main focus is to increase your business and sales using social media marketing, and website tools. She will start by asking you about your goals and will then propose campaigns to make sure you reach them.
UNDERSTANDING YOUR CUSTOMERS:
A social media director is a marketing expert. And that means they need to get inside the minds of your customers and found out what motivates them. They don’t necessarily need to have experience in your industry, but they should make every effort to find out about your customers, so they can create powerful campaigns that move you towards your goals.
SOCIAL MEDIA AND WEBSITE:
Is your current social media and website a good and consistent representation of your business?
As a social media director, Silvia will get your website and social media accounts in sync to represent your business with consistent branding, photos, and marketing.
Full service options include any of the following:
Using brand, and direct response marketing to get highly targeted leads and send them to your sales funnel. If you don’t have a sales funnel set up yet, your social media directors first job should be this.
Tracking your return on investment,
staying up to date on all relevant platforms
Getting more visits to your website,
updating your photos,
managing all of your social media feeds,
advertising on social media platforms and google,
marketing your product or service with a targeting approach. All with the direct intent to increase business and online presence and reputation.
Being familiar with the “big five” social media platforms are Facebook, Twitter, LinkedIn, YouTube and Instagram.
A good social media director should be experienced on all of them and will be able to show you how each is relevant to your business.
There are techniques and tricks on each of these platforms they can use to help you hit your goals.